ENLIGHTENED^TM - Swarovski Elements

01.04.2008

Swarovski launches its scintillating new product brand for precision-cut genuine gemstones and created stones.


Baselworld 2008: Celebrating a mesmerising mastery of light and cut, and adding a note of preciousness to its famous poetry of precision, Swarovski launches ENLIGHTENED^TM - Swarovski Elements, the new product brand for genuine gemstones and created stones, to join the company’s stable of individual world-renowned brands. The new brand and its image will be unveiled during Baselworld 2008, April 3^rd to 10^th.

Since 1965, Swarovski has catered to the fine jewellery industry, applying its state-of-the-art precision cutting technology to a range of both genuine gemstones and created stones. Formerly marketed under the trade name Signity, this gemstone brand, known worldwide for its unrivalled consistency of cut, colour and brilliance is now a wholly owned subsidiary of Swarovski. In line with the company’s long term strategy, Swarovski has renamed the brand ENLIGHTENED^TM - Swarovski Elements, and created for it a dynamic new image and positioning within the company’s corporate structure. ENLIGHTENED^TM - Swarovski Elements, innovative and inspirational, will provide the perfect gem palette of opulence and emotion, light and colour to the world of fine jewellery.


THE BASELWORLD LAUNCH
ENLIGHTENED^TM - Swarovski Elements, newly shaped by Swarovski’s marketing and trend expertise, is being presented to the jewellery industry during Baselworld, with a vibrant and emotive new communications campaign and a stunning key visual conceptualised by Nick Knight, one of the world’s most influential and visionary photographers, celebrated for his skill in creating high-energy special effects and in challenging the clichés and conventions of fashion photography

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